Violence in America is a major problem that hurts people of all ages, from kids and adults to the elderly. This crisis is seen in all forms of conflict—including black-on-black, white-on-white, white-on-black, or black-on-white violence.

However, the ultimate truth is this: Race does not matter, and where you are from does not matter. The violence continues to happen because people forget a simple moral truth, one thing my mother always told me that has stuck with me to this day: What's Right is Right, and what's Wrong is Wrong—but at the end of the day, it's all about Respect.

The DON'T SHOOT! #BE THE HERO™ message have two powerful meanings: It means "Don't shoot me; don't commit a violent act against me; be a hero and walk away." It also means "Don't shoot your disrespect; be a hero and show some respect," because it's all about respect.

When you wear this gear, you are sending two clear messages: "I'm against violence and I realize that it's all about respect." Buying the DON’T SHOOT! #BE THE HERO Gear is your way to invest in spreading this life-saving message to everyone who needs to understand it.